Photo Craft Case Study

The Solution

Photo Craft had been using Everest to run its back office operations since 1994. But the first 16 years were a harder challenge for the business. "It really felt like a big leap from the stone age to the modern age with Everest. Without Everest we would not have been as big as we are today, "said Tariverdi. Now they can check inventory levels and sales activities at either store at any time. Photo Craft recently upgraded Everest Standard to Everest E-Commerce Edition. "Building a web store without Everest would have taken me 9 months, which was a big factor and a huge process. "With some previous experience in developing web sites, but never a web store, Tariverdi worked with Everest's templates–incorporating navigation, images, descriptions, pricing and organizing categories to feature 600 items. Photo Craft's e-store went live in two weeks. E-retailing has driven increased sales for Photo Craft, growing their total annual revenue by 25% and annual online revenue by 30% since they launched the web store. Now Photo Craft writes detailed item descriptions and stores them in Everest one time, making it easy to add and remove products, which saves them a lot of time.

"Running on Everest makes our jobs easy. We don't have to spend hours on a customer phone call, selling just one camera. Everest’s business management software simplifies our customers' research and purchase cycles. We don't have to spend time and money trying to convince the customer to buy the product."

They now automate processes to contact customers through email; they handle package tracking, and understand and keep track of back orders. Photo Craft now also ships on a regular basis to all parts of the U.S. and overseas, extending their market radius from several miles to several countries. With same day shipments, between 12 to 24 hours, Everest has also helped improve order fulfillment.

Photo Craft extensively uses the instant profit analysis reports to help steer hot items to the home page. Everest integrates the web store with sales orders, inventory and accounting, making things a lot easier for Photo Craft. "We were in deep trouble with inventory since we had to hand-count cases. We also had to manually capture data from one system and then transfer to another. Now we are able to handle inventory with care and have much higher accuracy with our data." Everest has helped the business of Photo Craft run much more smoothly. They get all the data they need in real-time, quickly and easily keeping track of items and prices. Photo Craft has easy access to real-time data on the cash register, bar-coded items and serialized items.

Since they implemented Everest’s business management software, Tariverdi's time has been freed-up for online business development and exploring of new partnerships amongst other things

The Result

Extended online sales, increasing their total annual revenue by 25% and annual online revenue   by 30% Highest sales in 25 years, despite a decrease in film processing and falling camera prices, due to   running the web store on Everest E-Commerce Enhanced order fulfillment with shipments going out within 12 to 24 hours Saved hours of time weekly by publishing its own web store Enabled integration between the sales orders, inventory and accounting