Everest Software Expands e-Commerce Suite and Delivers Customers More Services to Drive Online Revenue
SEO Service Scales Online Operations and Builds Strong Market Presence
Dulles, VA – December 11, 2007 - Everest Software®, the leading provider of business operating systems for small and medium-sized businesses (SMBs), today announced the availability of Everest® Search Engine Optimization (SEO). As more customers turn to Everest Software to manage their total Internet storefront operations, Everest delivers a SEO service that maps how visitors will search for you, together with how search engines will find you.
More and more businesses are moving their businesses online as consumers demand the convenience and flexibility offered through online storefronts. In fact, e-Commerce holiday spending for 2007 is up 17% compared to last year (covers November 1 – December 2). With more than $14 billion being spent during the season-to-date, e-Tailers are investing in new technology and marketing to drive consumers and businesses to their online storefront.
“Over 80% of business referrals from search engines come from organic search and not pay-per-click (PPC) advertising,” explains Edwin Miller, CEO of Everest Software. “We are committed to delivering our customers the tools and technology necessary to meet their revenue goals and drive business to online storefronts.”
Everest SEO lets companies:
- Increase the number of visitors to a Website by raising the sites ranking in Internet Searches – more visitors translate into more sales
- Receive SEO expertise at a fraction of the cost of hiring full-time employees
- Leverage Everest to manage entire e-Commerce needs – Everest is integrated with your backend inventory and sales management eliminating the need to enter the same information in multiple databases
Most businesses who sell their goods and services online seek to drive traffic to their Website and increase online sales. While there are several ways to achieve this goal, most analysts agree that SEO is more cost-effective and yields better traffic than pay-per-click advertising. This reinforces the findings by Jupiter Research, which said that around 6 out of 7 searchers click the natural results (SEO), rather than the right hand listings (PPC).
In 2006, spending for search engine marketing in North America was up 62% at $9.6 billion, according to the Search Engine Marketing Professional Organization (SEMPO). Spending is expected to almost double to $18.6 billion by 2011.
Everest SEO gets your Website on the top pages of the Search Engine Results and keeps it there. More and more SMBs recognize that when SEO is implemented correctly, it can have a dramatic effect on business. “Since implementing Everest, we have significantly improved our SEO ranking and that is key to our continued growth,” states Scott LaPointe, IT director at Planet Inc. “SEO is basically free advertising and thanks to Everest we are now excelling in the market.”
The Everest e-Commerce suite is robust and designed with the functionality necessary for a business to succeed on the Web. With features like upsell and cross-sell items, product variations, and real time stock availability, the Everest
e-Commerce storefront delivers an experience shoppers expect today. Warehouse staff can react instantly to new orders and maximize daily fulfillments with the integrated Everest order management system. The Everest dashboard provides sales managers a quick view of each online marketing channel, so decisions can easily be made to target the greatest revenue potential.
About Everest
Everest Software empowers companies to view and manage every function of their business more effectively. The company’s fully-integrated business management software application, Everest, addresses the unique needs of growing small to medium-sized businesses (SMBs) in the wholesale/distribution and retail industries by allowing them to quickly manage and track their business operations online and offline -- from storefront to the front and back-office.
Everest Software is committed to providing customers with the service, support and expertise they require to increase efficiency and profitability with a solution that provides an unmatched rapid return on investment. Everest Software was a finalist for a 2006 American Business Award in the category “Best New Computer Software Product” and is the proud winner of numerous awards including the SIIA Codie Award for ”Best Business Software Product.” For more information, please visit www.everestsoftwareinc.com, e-mail us at info@everestsoftwareinc.com or call us at 1.800.382.0725.